According to the annual report of Storm International, Darren Keane has provided, the number of visitors to the CIS network has increased. The highest rates in 2017 were demonstrated by the Shangri La casino in Yerevan and Tbilisi. There is a significant improvement compared to 2016.
Operational results showed that the attendance and profitability of the unit in Tbilisi increased by 21%. But the highest figures were demonstrated by the Shangri La Yerevan casino – an increase of 48%.
This all speaks not only of popularity, but also of trust, said Darren Keane, Shangri La is a recognizable brand with a positive reputation. All units of the network operate in accordance with unified strict rules, which provide visitors with fair play, comfortable rest, and complete security.
The management of Storm International explains the growth of popularity by several factors. First, it is brand fame. Shangri La Casino is famous since 1992, at that time the first casino in Moscow was opened, it gave rise to the whole network. Secondly, the company has a strong management team. It is the competent management that allows guests to feel at the casino in a royal way. Many visitors come back for these feelings again and again.
And the last factor is external, in 2017, the number of international flights in Yerevan and Tbilisi has increased. And with them, the number of travelers has increased, some of which come specifically for the sake of junket tours. A comfortable and fast transfer is a key point for Shangri La visitors. And as soon as it became more accessible, the flow of guests grew up.
Also in 2017, was opened a new division of Shangri La – SL Casino Riga in Latvia. It started working in VIP niche and is oriented towards respectable visitors.